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The acclaimed British watchmakers know a thing or two about flying, and any military pilot worth their salt knows the importance of a good ejector seat.

In a move sure to send shockwaves through the industry, Swatch Group has re-committed to tradeshows by joining the 2021 edition of COUTURE.

The Tokyo 2020 Olympic Games’ timing will be once again in the hands of the Swiss brand that first timed the events in 1932.

You needn’t be a bazillionaire to explore space when you have this cool collaboration on your wrist.

The legendary film festival made its triumphant return to the Promenade de la Croisette. And the star’s watch choices have been just as intriguing as the films.