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De Bethune DB25 Digitale: Dressy Development Turns Their Beast Into a Beauty

By Paul Blandford

M.A.D.3 Vincent Calabrese: Does the Baladin Belong in a M.A.D.Editions World?

Strong Feelings About the New Hublot Big Bang Original Soft Touch

By Rhonda Riche

The New Piaget Polo Minute Repeater’s Open Secret

The haute horology, chiming sports watch that we didn’t know we needed.

By Rhonda Riche

Grand Prix d’Horlogerie de Genève (GPHG) 2026: The Finalists Are Announced!

By Sébastien Aeberli

Gagà Laboratorio Labormatic Superleggero: The Art of Lightness, Reimagined

Gagà Laboratorio turns the pursuit of lightness into a distinctly Italian expression of watchmaking, blending Grade 5 titanium, transparent sapphire, mechanical ingenuity and automotive-inspired design in a 100-piece limited edition.

By Sébastien Aeberli

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Geneva Watch Days: Jean-Christophe Babin on Why Exhibitors Win 35% of GPHG Awards

What started as a Covid-era emergency phone call is now 71 brands strong, 17,000 public visitors deep, and attracting Nobel laureates. As Geneva Watch Days returns for its seventh edition - September 2 to 6, 2026 - Jean-Christophe Babin, the event's president, explains why the accidental fair that was never meant to last has become the most democratic and creatively charged week on the watch calendar.

The Midas Touch: Five Crucial Jewel Designer x Watch Brand Collaborations

A look at the horological contributions of Gilbert Albert, Carolina Bucci, Andrew Grima, Serge Manzon, and Jean Schlumberger.

By Rhonda Riche

The Unlikely Watch Collector

The Unlikely Watch Collector: Muhammad Ali

The Greatest of All Time’s G.O.A.Ts.

By Rhonda Riche

Longines Brings More Horological Mastery to the 2026 Master Collection

The second phase of Longines’ artful re-imagining of its classic Master Collection arrives today, and it leverages even more of the maison’s watchmaking expertise, as well as its notably elegant cadre of brand ambassadors.

By Mike Espindle

Grand Prix d’Horlogerie de Genève (GPHG) 2026: The Finalists Are Announced!

Sébastien Aeberli

By Sébastien Aeberli

The Unlikely Watch Collector Explore

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Going Deep on Breguet’s 225th Anniversary Tourbillon Celebration with CEO Gregory Kissling

MB&F HM12 “The Guardian”: In Conversation with Creator Maximilian Maertens

Concorso d’Eleganza Villa d’Este 2026: Highlights with A. Lange & Söhne CEO Wilhelm Schmid

Inside the Ulysse Nardin Super Freak — The Most Complex Time-Only Watch Ever Created

Inside L’Epée 1839: Where Time Meets Art

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Omega Drops – Count ‘em – Seven New References for the Speedmaster 38mm Collection

Today, Omega debuts a raft of collection extensions to its smaller Speedmaster line, speaking to heritage and authenticity, of course, but also to the Speedy’s inherent flexibility and divergent customer appeal.

By Mike Espindle

Citizen’s Billions, Miami’s Watch/Car Connection, and Watch Week Aspen’s Avalanche: A Watch News Recap

Some sunny financial results in challenging watch times, a hot new locale to experience timepieces and fine cars, and a “watch-y” ray of solar energy from the Rocky Mountains cap off the recent news to help you become a more-informed watch-lover. You’re gonna need shades.

By Mike Espindle

Text & Context: A Roundup of Font Forward Timepieces

Hermès, Chanel, NOMOS Glashütte, Tudor, and Franck Muller have all made unique contributions to the way we read time.

By Rhonda Riche

Collectors Speak: Six Next-Generation Independent Brands Poised for Greatness

As a follow-up to our piece on the Five Pillars of Independent Watchmaking, we asked Watchonista Contributor Henri Lee which indie brands he thinks are bound for greatness.

Gaïa Prize 2026: Winners Announced and Horizon Gaïa Grant Awarded

The 2026 Gaïa Prize jury has delivered its verdict. Three new winners complete the impressive list of recipients of this prize often described as the Nobel Prize of the watchmaking world.

By Sébastien Aeberli

Naissance d’une Montre 4: Inside Bonniksen’s Radical Case for “Le Carrousel”

Naissance d’une Montre – or “Birth of a Watch” – is one of the most demanding labels in horology: a program that produces watches entirely fabricated by hand, with each chapter assigned to a brand willing to stake its reputation on the process. Now, its fourth chapter belongs to Bonniksen – a brand rescued from watchmaking history only a few months ago.

Why You Should Catch the 2026 Bucherer Masterworks Days Roadshow

The retail powerhouse’s new ongoing event series provides watch enthusiasts with an unparalleled opportunity to build familiarity and personal connections with the exquisite watchmakers offered in its exclusive Masterworks retail experience. We asked some participating brands for the inside scoop on how these events go – next in Zurich, but with more coming down the road.

By Mike Espindle

Labeg News! New Brand No Identity Puts the Artist’s Cardboard Creations on Your Wrist

Co-founder and Creative Director Gabriel Lau is now making wearable watch art.

By Rhonda Riche

The Unlikely Watch Collector

The Unlikely Watch Collector: Elvis Presley

The King still rocks. And his watches still tock.

By Rhonda Riche

Raiders of the Lost Art: Favre Leuba adds a Two-Tone Day Date to its Deep Raider Collection

The Le Locle-based brand has added a sporty steel-and-PVD-coated bracelet to its catalog.

By Rhonda Riche

Watch Ho & Co(mmunity) x Selten’s New Yum Cha is Inspired by Hong Kong’s Most Cherished Tradition

The best watches tell stories beyond their mechanics. With the new Yum Cha, Watch Ho & Co(mmunity) and Selten transform one of Hong Kong’s most cherished traditions into a timepiece that celebrates family, craftsmanship and memory through exceptional artisanal watchmaking.

By Sébastien Aeberli

Beyond the Holy Trinity: The Five Pillars of Independent Watchmaking

Today, we’re looking at five living masters who define the summit of independent watchmaking.

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