Chopard

In 1860 Louis-Ulysse Chopard, then aged 24, founded his watchmaking workshop in Sonvilier, in the Swiss Jura. In 1937 the Firm, by that time headed up by Louis-Ulysse’s son Paul-Louis, moved to Geneva.

The last generation of Chopard watchmakers sold the Firm to the Scheufele family from Germany in 1963. The Scheufele family rapidly developed its fame by using the name for its jewellery creations.

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Novelties, Watches and Wonders Geneva 2026

Chopard Presents a Flock of New Alpine Eagle Models at Watches and Wonders

The brand’s popular modern sports watch line saw some compelling additions during the Geneva show, including an edgy advancement in anti-magnetism that may point to the model’s soaring future.

By Mike Espindle

Novelties, Watches and Wonders Geneva 2026

The Chopard L.U.C Continues the Brand’s 30th Anniversary Celebration with Three New Models

Following the first commemorative tribute, we get a trio of L.U.C models honoring the dual anniversary.

By Cait Bazemore

A “Coach Built” Timepiece: The Chopard Zagato Lab One Concept

A third collaboration between the already motorsports-friendly watch maison and one of the automotive world’s most renowned design operations seems like a promising, natural partnership. And simply put, the Chopard Zagato Lab One Concept overdelivers on that promise with some artful restraint.

By Mike Espindle

Hero Note: A Chopard Gift Guide to Help You Be a Hero This Valentine’s Day

Today, we bring you a few gift suggestions from our friends over at Chopard that are sure to save the day this February 14th.

By Barbara Palumbo

All articles

Novelties, Watches and Wonders Geneva 2026

Chopard Presents a Flock of New Alpine Eagle Models at Watches and Wonders

The brand’s popular modern sports watch line saw some compelling additions during the Geneva show, including an edgy advancement in anti-magnetism that may point to the model’s soaring future.

By Mike Espindle

Novelties, Watches and Wonders Geneva 2026

The Chopard L.U.C Continues the Brand’s 30th Anniversary Celebration with Three New Models

Following the first commemorative tribute, we get a trio of L.U.C models honoring the dual anniversary.

By Cait Bazemore

A “Coach Built” Timepiece: The Chopard Zagato Lab One Concept

A third collaboration between the already motorsports-friendly watch maison and one of the automotive world’s most renowned design operations seems like a promising, natural partnership. And simply put, the Chopard Zagato Lab One Concept overdelivers on that promise with some artful restraint.

By Mike Espindle

Hero Note: A Chopard Gift Guide to Help You Be a Hero This Valentine’s Day

Today, we bring you a few gift suggestions from our friends over at Chopard that are sure to save the day this February 14th.

By Barbara Palumbo

Hollywood Glitters on the Wrist: The Most Jaw-Dropping Watches at the 2026 Golden Globes

From Timothée Chalamet’s platinum Urban Jürgensen to Leonardo DiCaprio’s rare Rolex “Le Mans,” the 2026 Golden Globes proved that the red carpet isn’t just about fashion—it’s where the world’s most luxurious and coveted timepieces steal the spotlight.

By Sébastien Aeberli

Exclusive Video: The Beautiful Music of Chopard’s New L.U.C Grand Strike

The new L.U.C Grand Strike is not only an ode to the current state-of-the-art for chiming watches, but it’s also the most complicated watch Chopard has ever created. Watchonista’s Ash Longet recently met with Karl-Fritz Scheufele to catch the tune.

By Mike Espindle

Dubai Watch Week, Novelties

Lucky Chimes: Chopard Debuts the L.U.C Grand Strike at Dubai Watch Week

Not only is Chopard celebrating its 30th anniversary by unveiling one of the most complicated examples of auditory horology ever made, but the new L.U.C Grand Strike is also the most complicated watch the manufacture has ever made.

By Rhonda Riche

The Magnificent Seven: Mixed Media Watches That Embody Artistic Expression

These mini masterpieces from Chopard, Czapek, Glashütte Original, Hermès, Hublot, Montblanc, and Patek Philippe are future classics.

By Rhonda Riche

Summer Surprise: A Closer Look at Chopard’s Alpine Eagle 41 Beach Editions

Available in bright pink and blue tones, shall we compare these shimmering dials to a summer’s day?

By Rhonda Riche

La Croisette Collection: A Red Carpet Watches Showcase from the Cannes Film Festival 2025

The red carpet at the Cannes Film Festival became a glittering runway of luxury watches as the French Riviera welcomed another year of cinematic celebration this past weekend.

By Sébastien Aeberli

The Watchmaking Trends of 2025: Materials

While a wristwatch is, first and foremost, a mechanical instrument designed to display the time, it’s also a stylistic object that follows the evolving codes of design, ergonomics, and materials.

By Marco Gabella

Opinions, Watches and Wonders

Watchonista Staff Picks: Watches and Wonders Geneva 2025

Another Watches and Wonders has come and gone, and with only a few weeks to digest the hundreds of novelties presented at this year’s show, picking our favorite pieces was no easy feat. Luckily, Team Watchonista is always up for a good challenge.

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