Longines

Longines has been based in Saint-Imier, Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, ele- gance and performance. With many years of experience as a timekeeper for world championships in sport and as a partner of interna- tional sporting federations, Longines has forged solid and lasting links with the world of sport over the years. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the world’s leading manufacturer of horological products. The brand with the winged hourglass as its emblem has outlets in over 130 countries.

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The Midas Touch: Five Crucial Jewel Designer x Watch Brand Collaborations

A look at the horological contributions of Gilbert Albert, Carolina Bucci, Andrew Grima, Serge Manzon, and Jean Schlumberger.

By Rhonda Riche

Longines Brings More Horological Mastery to the 2026 Master Collection

The second phase of Longines’ artful re-imagining of its classic Master Collection arrives today, and it leverages even more of the maison’s watchmaking expertise, as well as its notably elegant cadre of brand ambassadors.

By Mike Espindle

Longines’ 2026 Master Collection is a Master Class in Elegance

Since 2005, these timepieces in Longines’ Master collection have represented the pinnacle of the watchmaking art for the esteemed Swiss maison. Today, with a completely redesigned line-up – for men and women – and sporting new case sizes, “mastering” your wrist game has never been so appealing.

By Mike Espindle

The Longines Legend Diver 59 is the Brand’s Latest Take on Its Diving “Legend”

The watchmaker’s 2026 version of the iconic Legend Diver timepiece, now dubbed Legend Diver 59, provides a profound sense of respectful heritage (with some thoughtful modernity) that will hit you like a tsunami.

By Mike Espindle

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The Midas Touch: Five Crucial Jewel Designer x Watch Brand Collaborations

A look at the horological contributions of Gilbert Albert, Carolina Bucci, Andrew Grima, Serge Manzon, and Jean Schlumberger.

By Rhonda Riche

Longines Brings More Horological Mastery to the 2026 Master Collection

The second phase of Longines’ artful re-imagining of its classic Master Collection arrives today, and it leverages even more of the maison’s watchmaking expertise, as well as its notably elegant cadre of brand ambassadors.

By Mike Espindle

Longines’ 2026 Master Collection is a Master Class in Elegance

Since 2005, these timepieces in Longines’ Master collection have represented the pinnacle of the watchmaking art for the esteemed Swiss maison. Today, with a completely redesigned line-up – for men and women – and sporting new case sizes, “mastering” your wrist game has never been so appealing.

By Mike Espindle

The Longines Legend Diver 59 is the Brand’s Latest Take on Its Diving “Legend”

The watchmaker’s 2026 version of the iconic Legend Diver timepiece, now dubbed Legend Diver 59, provides a profound sense of respectful heritage (with some thoughtful modernity) that will hit you like a tsunami.

By Mike Espindle

People Friendly: A New Longines Watch Book Sums Up the Maker’s Impressive Heritage with Personality

With its latest book release, Longines: Watches That Made History, the watchmaker presents a fairly audacious gambit, just in its title alone. But that promise of esteem and importance is fully delivered across 288 wonderfully illustrated pages.

By Mike Espindle

Longines’ Latest HydroConquest Collection Dives Provides Some Eye-Catching Options

Collection-wide case size options, redesigned dials, a first-for-the-model bracelet approach (not to mention the super-enthusiasm of Brand Ambassador Henry Cavill), all define the new generation of Longines’ (relatively) upstart dive watch family.

By Mike Espindle

Time in Full Gallop: Year of the Fire Horse 2026 Watches As Seen Through 5 Horological Visions

For the Year of the Fire Horse, which begins today, watchmakers translate energy, strength, and freedom into five distinct horological expressions: artistry, haute complications, modern sport luxury, accessible collector editions, and high fashion icons.

By Sébastien Aeberli

Shades of Darkness: The 6 Best All-Black Watches of 2025

Dive into six extraordinary timepieces that blend stealthy aesthetics with technical mastery, from innovative complications to daring modern designs.

By Sébastien Aeberli

Gift Guide: How Longines’ Brand Ambassadors Can Help You Find the Perfect Watch to Give that Special Someone

Let’s play a fun thought exercise to help you choose which Longines brand ambassador best captures your loved one’s watch style.

By Rhonda Riche

Longines Spirit Pilot & Spirit Flyback Chronograph: Pioneering Heritage, Modern Precision

Celebrating its rich heritage and the opening of its new flagship boutique at 65 Bahnhofstrasse, Zurich, Longines presents the Spirit Pilot and Spirit Pilot Flyback for 2025. True to the iconic Spirit collection’s aesthetics, these models highlight the brand’s enduring expertise in aviation-inspired watches.

By Sébastien Aeberli

Exclusive: Jennifer Lawrence on Time, Elegance, and Longines’ New PrimaLuna

The Academy Award–winning actress reflects on quiet luxury, the intimacy of time, and the celestial beauty of Longines’ reimagined PrimaLuna collection.

Exclusive Video: Longines’ Profound Role in How Aviation Changed Time-Telling

Many watch brands can claim an affinity with aviation and the production of fine pilot watches. But Saint-Imier watchmaker Longines’ relationship with the wild, blue yonder is particularly special.

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