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Today, we at Watchonista present a list of 30 people under (and sometimes people a little bit older than) 30 who, we think, are changing the face and culture of the watch world for the better.

Seven quintessential pieces of eight from Bulgari, Audemars Piguet, Girard-Perregaux, G-SHOCK, Cartier, Ferdinand Berthoud, and Yema.

Made by independent brand Zeitwinkel, the collectors club CronotempVs is now taking pre-orders for another specially-commissioned watch, the 126°. Dial, case, and movement: It impresses on all fronts while still offering great value for money.

On the frozen surface of Lake St. Moritz, we follow the IWC Racing Team 1955 Mercedes-Benz 300 SL “Gullwing” driven by Laura Kraihamer and other legendary cars, all with an IWC on the wrist.