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      De Bethune DB25 Digitale: Dressy Development Turns Their Beast Into a Beauty

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Watchmaker marketing, focus on after-sales service

  This year's Journée Internationale du Marketing Horloger is dedicated to after-sales service. Don’t miss it: November 7th, 2013, Théatre Arc en Scènes, La Chaux-de-Fonds.  
By Ollivier Broto

The 116598RBOW 18K YG ‘Multicoloured Sapphire Oyster Perpetual Cosmograph’ aka ‘The Yellow Rainbow’

Rolex
Opinions

Rolex Daytona Anniversary – Special Thanks

Watchonista could have never done it without the support of friends, leading Auction Houses, collectors and Daytona specialists!
By Watchonista
Interviews

Rolex Daytona Anniversary – Aurel Bacs Interview

Aurel Bacs, an internationally renowned specialist and auctioneer, joined Christie's in 2003 as international co-head of the watch department, having been in the auction industry as a watch specialist since 1995.
By Watchonista
In-depth

Rolex Daytona Platinum 116506: The Anniversary Chronograph

Episode 7 - This year, all watch enthusiasts were waiting for the presentation of a commemorative timepiece. For nearly half a century, the Oyster Perpetual Cosmograph Daytona has continued to evolve to today become a reference in specialist timekeepers used for sports.
By Vincent Daveau
In-depth

The New Millennium Daytona: A Pure Watchmaking Product

Episode 6 - In the year 2000, the Daytona chronograph entered a new millennium having undergone a major modification. From that year forth, the chronograph featured a new-generation automatic chronograph movement, entirely designed and manufactured by Rolex: calibre 4130. 
By Vincent Daveau
In-depth

The Birth Of The Rolex Oyster Perpetual Superlative Chronometer Cosmograph Daytona

Episode 5 - In 1988, production ceased for the Rolex Oyster Daytona Cosmograph with manual winding. This did not mean that a legend was about to disappear after 25 splendid years of exciting history. 
By Vincent Daveau

EPHJ-EPMT-SMT Trade Fair strengthens its shareholder base and joins forces with Palexpo SA, Geneva

With a view to perpetuating its future and anchoring its success, the owners of the EPHJ-EPMT-SMT Trade Fair today announced the establishment of a new pool of shareholders. Among these is Palexpo SA, which will be entrusted with organizing the next editions in collaboration with André Colard and Olivier Saenger, the two cofounders of the Trade Fair.
In-depth

The Rolex Daytona ‘Paul Newman’ And The False Dials

Episode 4 - Rolex also kitted out certain Rolex Daytona chronographs with different dials from the ones that came series-built. These unique, exotic references (from 1963 to 1978) gave rise to many design excesses, in particular the dial embellishment on watches now referred to by everyone as the ‘Paul Newman’.
By Vincent Daveau
In-depth

Rolex Daytona: An Ever-Changing Icon

Episode 3 - The legendary chronograph, about which much has been written, available early on in steel then very soon afterwards in solid gold (and for the first time in platinum for its 50th anniversary this year), now has a definite chronology established by the brand that brought it into being.
By Vincent Daveau

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