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There is no better incarnation of the back to basics movement than this chronometer, which will appear at Baselworld armed with primordial values: precision, classicism and the Geneva Seal.

Does anyone even remember that the company from La Chaux-de-Fonds used to sponsor the Tour de France? It's hard to find a more popular sport.

Just a few weeks from the opening of the BASELWORLD Show (27 March to 3 April 2014), preparations are speeding ahead in Swiss watchmaking and jewellery companies, as well as at the suppliers. The aim: to make the sector’s biggest meeting the best display of Swiss know-how. Spotlight on the first trends.