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The brand's friends gather in Neuchâtel for a party.It was also an occasion to present the new ambassador, soccer player and actor Eric Cantona, and an anniversary piece, the Invictus Chronographe Edition Limitée Morphos.

HOROLOGY & ARCHITECTURE – 2nd manufacture : CARTIER Cartier is considered the forerunner of a special type of industrial architecture deeply imbued with the brand culture and integrating all watchmaking crafts under one roof.

Are marketing skills, concept coherence and technical mastery enough to ensure brands’ survival? It doesn’t look like it, as brands seem to be engaged in a hunt for the best store locations.