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Hans Wilsdorf’s intuition was both simple and brilliant: at the time, the market for wristwatches was growing rapidly. The public was completely open to recognising and appreciating a product of which the technical and functional characteristics, as well as the distribution, were guaranteed by a watch brand that was established and well-known all over the world for the quality of its production.

In 2015, Urwerk reinterprets two of its iconic models by using new materials: steel for the strap of the UR-210 and precious wood for the bezel of the UR-110.

Ralph Lauren is aware of the potential of transposing automobile-related codes into watchmaking. Hence, it has introduced the Automotive Chronograph. Its design is inspired by the rare 1938 Bugatti Type 57SC Atlantic Coupe.