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EPHJ 2015. Half way between engraving and sculpting, this art dates back to the 16th century. It consists of decorating with engraved features that are sculpted in intaglio and crisscrossed. Yann von Kaenel, guardian of these skills, states: “The image of guilloché art is man himself”.

Who doesn’t own a pair of jeans? Assuredly my grandmother but that must be it. Flare, bootcut or skinny are those odd references we find on the tag of our jeans. If we put them into perspective, they aren’t that odd after the ones we are used to read in the watch industry.

Based in the family house in Le Locle since its establishment, the brand has recently caught a second wind. Whilst not disowning the brand’s legacy, new CEO Thomas Steinemann, does not refrain from innovating either.