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There are multiple reasons to become an entrepreneur. Passion is often one for watch brands. So is Heritage.

Perfect blast-off for the Swiss Concours d’Elégance. Mathias Doutreleau rejuvenated the elegance competition for automobiles in the Coppet Castle, giving it a modern and attractive spin. Watchonista was a partner of the event.

At Patek Philippe, invention is a key activity whilst commemorations remind everyone of the creative wealth of the manufacture. In the same way, the Annual Calendar ref. 5396 combines business with pleasure.

This reference book is a label that defines Haute Horlogerie criteria. Altogether, it covers seven areas of expertise that serve to evaluate watchmaking brands seeking to join this very closed circle.

It's official, Watchonista colours figure prominently on the cars of Rebellion, the only Swiss watch brand to have its own racing team. Return from the 24 hours of Le Mans...

There will only be 25 pieces. A limited and numbered series heightens the value. A relative of the H2 family, this HYT Alinghi is taking to the water. It will be aboard the catamaran of the sailing passionate entrepreneur Ernesto Bertarelli.

The quest for the perpetual movement is like watchmakers’ philosopher stone. The new Senfine calibre seems to bring Parmigiani Fleurier pieces which have it closer to the asymptote. Faustian!

Omega uses its new collection to hone its expertise in the use of ceramics and they haven't skimped on looks either:   First impressions of an authentic tool watch without any compromises