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In a world in which 90% of watches are round, what options do brands have to rise out of the mass and let their models achieve a breakthrough with the public. Between associations with history and stylistic research, some brands have managed to give their creations durable success.

Bulgari once again creates a buzz at Baselworld. On 22 March 2017, alongside other new creations, the brand is unveiling two new Octos, which push back the boundaries in terms of ultra-thin casemaking and total transparency. And each one is a winner!