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Watchonista brings you a roundup of our favorite picks from both on and off the stage at this year’s New York Auto Show.

As the official timekeeper and primary watch sponsor of F1 racing, TAG Heuer is bringing along some very special items for the prestigious Monte Carlo race. Details hit today, so let’s take a look.

Whether it’s for the founding of a watch brand or the original debut of an important collection, the horological community is celebrating various centennials in 2025. Such is the case for the Longines Zulu Time.

Today, we’re discussing the brands driving the movement to bring watchmaking manufacturing back to France. Vive le différence!

Earlier this week, Frederique Constant presented a watch that wears like jewelry but isn’t a jewelry watch.

Inspired by the Pantone shade of the same name, the Spirit of Big Bang Carbon Candy Pink is a playful take on Hublot’s avant-garde design language.

For its monumental 250th anniversary year, Breguet has been pulling out all the stops. With this latest release, which takes this model to the next level by featuring a combination of the Maison’s proprietary precious metal and metiers d’art techniques, the brand keeps the momentum going.

IWC’s latest Pilot’s Watch models combine precision appeal with some flights of horological fancy, edgy design, and a cinematic intersection with car racing.

The ugly shoe and the rugged watch make for surprisingly likable bedfellows.