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      De Bethune DB25 Digitale: Dressy Development Turns Their Beast Into a Beauty

      By Paul Blandford
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      M.A.D.3 Vincent Calabrese: Does the Baladin Belong in a M.A.D.Editions World?

      By Ash Longet
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      Strong Feelings About the New Hublot Big Bang Original Soft Touch

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King Seiko brand story video

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King Seiko VANAC Promotion video full

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In-depth

Don’t Sleep on Armitron: The Easily Accessible U.S. Brand Turns 50, and It is Just Getting Started

Between its storied history and recent rebrand, this affordable timepiece company isn’t going anywhere anytime soon. But make no mistake, this is not your father’s Armitron watch.
By Barbara Palumbo
The Pursuits

Richard Mille Collaborates with Brough Superior to Revivify a Motorcycling “Dream”

With a motto like “a racing machine on the wrist,” it is no wonder that Richard Mille carries such a profound automotive and motoring inspiration in the work it does. Meet its latest collaborative project, which doesn’t even include a clock on the dashboard.
By Mike Espindle
In-depth

Behind the Curtain: A Peek at the Latest Masterworks Space Inside Bucherer’s Frankfurt Flagship

Join our own Ash Longet on a journey to Germany to explore Bucherer’s newest Masterworks outpost with its curator, Olivier Gantenbein.
By Cait Bazemore

A Peek at the Latest Masterworks Space Inside Bucherer’s Frankfurt Flagship

Video
A Closer Look

Horological Expressions: Face-to-Face with Two New Konstantin Chaykin Collabs

Collaborations – and pretty interesting ones, to boot – play a big part in the relentlessly irreverent watchmaker’s collector-facing masterpieces.
By Mike Espindle
Novelties

Starstruck: Vacheron Constantin’s New Zodiac Collection Puts Artistic Craft at the Center of the Universe

Twelve new watches representing the twelve astrological signs shimmer like the night sky, thanks to guilloché and gem-setting.
By Cait Bazemore
Novelties

Power for the People: Casio Adds Its First Automatic Watch to the Edifice Lineup

In a major move, the Japanese brand adds three new mechanical movements to its Edifice lineup.
By Rhonda Riche
Novelties

AI Misbehaving: G-SHOCK Unveils an MT-G Developed by Human Designers and Generative AI

The primary objective of the MTGB4000’s ground-breaking design process is to increase precision and durability.
By Rhonda Riche

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