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Retail is evolving to keep relevant. Bucherer, the largest watch retailer in the world, understands this perfectly. Consequently, the Lucerne brand, founded in 1888, is entering the booming market of certified pre-owned. But that's only the beginning!  

This month, Audemars Piguet launched a reinterpretation of time with its new Millenary Frosted Gold Philosophique – featuring a more thoughtful and romanticized way to tell the time.

The humble brand from Hölstein makes what they've called their, "most Oris watch yet"