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Many releases at this year’s show seem to lean into a sense of extravagance, both technologically and decoratively. Today, we look at five new models debuted at the show that stand as object lessons on providing eye-catching excitement without straying too far from core brand values.

Made in collaboration with The Dial Artist, the luxury clockmaker’s latest car-shaped novelty is meant to capture the feeling of an epic road trip.

The Grande Double Sonnerie notches a new milestone for the Maison’s legacy of complications with an exclusive bespoke melody.

Dubai Watch Week has seen some seriously hard-rocking hits from Biver, Gerald Charles, Gérald Genta, H. Moser, and Frederique Constant.

A horological storm warning has been issued for all those in the vicinity of the Burj Khalifa, as over 90 brands have descended on the luxurious venue for Dubai Watch Week 2025.

Unveiled during Dubai Watch Week, the well-established watchmaker plants flags on new summits with a thoughtful expansion of its original, now legendary, expedition watch.

At Dubai Watch Week, the inventive watchmaker’s signature blade-bridged movement plays a dual role, drawing focus to some very compelling examples of the house’s more traditional dial expertise.

Marrying Italian design with Emirati calligraphy, this new 70-piece limited edition is a gorgeous cross-cultural creation.