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A brand is above all a product, but it is also its own world imbued with strong values. With The Power of Reconnecting Through Nature campaign, Montblanc sets the tone by inviting the consumer to share a way of being instead of a way of owning.

The Gaïa Prize, which rewards outstanding figures of the watchmaking industry, will celebrate its 25th anniversary this year. Additionally, the Musée International d’Horlogerie (MIH) will present its second timepiece, entirely designed in-house and produced locally to support a noble cause.