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Let’s indulge in some cinematic and horological escapism.

Despite watch connoisseurs around the world primarily viewing Rolex as a professional tool watch, the brand with the crown is now seen by the wider public as a symbol of power and achievement. Some of Rolex’s most famous customers appear to be a total contradiction of who should own and wear such a luxury timepiece.

Starting next week, Team Watchonista will be conducting daily Instagram Live sessions with top watch executives and industry personalities.