Singer Reimagined

Singer Reimagined is an independent Swiss watchmaking brand born from the same spirit of design, performance and restoration that shaped Singer’s wider creative universe.

From its radical rethinking of the chronograph to its restoration-led Heritage projects, Singer Reimagined creates timepieces that challenge convention while remaining deeply connected to mechanical purpose, clarity and emotion.

The Latest

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In-depth

The Eras Tour: Timeless Timepieces from Our Favorite Independent Brands

Our top five indie releases that capture the essence of summer memories while creating powerful new ones.
By Rhonda Riche
In-depth, Only Watch

Only Watch: Our 4 Favorite Collaboration Lots

Better together, these duos have joined forces to create some of the most exciting timepieces up for grabs at the Only Watch charity auction on Friday, May 10th.
By Cait Bazemore
Novelties

Photo Gallery: Singer Reimagined Presents Both Versions of the Track 1 in New York City

The Singer Reimagined Track 1 is the brainchild of Singer Vehicle Design’ Rob Dickinson, industrial designer Macro Borraccino, and Agenhor’s Jean-Marc Wiederrecht. The brand recently made a stop in New York City to present the piece to collectors and VIPs.
By Watchonista
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Watches

Quick looks, features, stories, and much more

Singer Reimagined Heritage V72

Singer Reimagined

Singer Reimagined Heritage V72

Singer Reimagined

Singer Reimagined Divetrack

Singer Reimagined

Singer Reimagined 1969 Chrono

Singer Reimagined

Singer Reimagined 1969 Timer

Singer Reimagined

Singer Reimagined x Genus 8-Track Watch for Only Watch

Singer Reimagined

Singer Flytrack Barista Edition

Singer Reimagined

Singer Track1 SKLT CARBON Edition

Singer Reimagined

Singer Track1 SKLT Edition

Singer Reimagined

Singer Track1 Flamboyant Red Edition

Singer Reimagined
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All articles

In-depth

The Eras Tour: Timeless Timepieces from Our Favorite Independent Brands

Our top five indie releases that capture the essence of summer memories while creating powerful new ones.
By Rhonda Riche
In-depth, Only Watch

Only Watch: Our 4 Favorite Collaboration Lots

Better together, these duos have joined forces to create some of the most exciting timepieces up for grabs at the Only Watch charity auction on Friday, May 10th.
By Cait Bazemore
Novelties

Photo Gallery: Singer Reimagined Presents Both Versions of the Track 1 in New York City

The Singer Reimagined Track 1 is the brainchild of Singer Vehicle Design’ Rob Dickinson, industrial designer Macro Borraccino, and Agenhor’s Jean-Marc Wiederrecht. The brand recently made a stop in New York City to present the piece to collectors and VIPs.
By Watchonista
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