Bulova

Since its inception in 1875, Bulova has been synonymous with quality, precision, and innovation in the world of timekeeping. With a rich heritage of 150 years ago, from its early days in Lower Manhattan to its iconic status in New York City and beyond, and a commitment to exceptional craftsmanship, Bulova continues to create watches that blend classic elegance with cutting-edge technology. From the iconic Archive Series to the celebrated CURV and proprietary Precisionist movement, Bulova remains a symbol of excellence in the art of watchmaking. Today, it remains dedicated to bold design, pioneering innovation, and cultural advocacy, poised to inspire future generations with its timeless craftsmanship. Bulova is set to propel the heritage forward, continuously upgrading technology and engineering to reach new heights of excellence.

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A Stitch in Time: The Rise and Fall and Rise of Fashion Watches

These classic wristwatches prove that haute horology and haute couture can walk hand in hand.

By Rhonda Riche

Bulova Unveils the Snorkel Sail4th Special Edition to Celebrate America’s 250th Anniversary

Bulova blends New York heritage, maritime history, and a summer-ready dive watch. This patriotic new addition to its Snorkel collection honors America’s Semiquincentennial.

Off The Cuff: Timepieces Made to Be Worn Anywhere but the Wrist

If you love watches, why limit yourself to just wearing them on your wrists?

By Rhonda Riche

Time in Full Gallop: Year of the Fire Horse 2026 Watches As Seen Through 5 Horological Visions

For the Year of the Fire Horse, which begins today, watchmakers translate energy, strength, and freedom into five distinct horological expressions: artistry, haute complications, modern sport luxury, accessible collector editions, and high fashion icons.

By Sébastien Aeberli

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A Stitch in Time: The Rise and Fall and Rise of Fashion Watches

These classic wristwatches prove that haute horology and haute couture can walk hand in hand.

By Rhonda Riche

Bulova Unveils the Snorkel Sail4th Special Edition to Celebrate America’s 250th Anniversary

Bulova blends New York heritage, maritime history, and a summer-ready dive watch. This patriotic new addition to its Snorkel collection honors America’s Semiquincentennial.

Off The Cuff: Timepieces Made to Be Worn Anywhere but the Wrist

If you love watches, why limit yourself to just wearing them on your wrists?

By Rhonda Riche

Time in Full Gallop: Year of the Fire Horse 2026 Watches As Seen Through 5 Horological Visions

For the Year of the Fire Horse, which begins today, watchmakers translate energy, strength, and freedom into five distinct horological expressions: artistry, haute complications, modern sport luxury, accessible collector editions, and high fashion icons.

By Sébastien Aeberli

Bulova Celebrates a Decade of Grading on the Curv

Amid this year’s multitude of watch-related anniversaries, 10 years of Bulova’s wrist-conforming case design might seem somewhat underwhelming. But there are many, many reasons to fete the ongoing comfort of the Curv.

By Mike Espindle

24 Hours Later: Introducing the Bulova “We Are All Here” Tribute to Tony Bennett

The first release in a collection paying homage to legendary vocalist Tony Bennett, this limited edition swings.

By Rhonda Riche

Bulova’s Colorful Snorkel Collection is the Antidote to Winter Doldrums

While surf, sand, and sun might still feel a little far off, the watchmaker has released a tropical aquarium full of soul-warming, fun sports watches. After all, there’s no time like the present to let the sunshine in.

By Mike Espindle

Latin Lover: Bulova’s Latest Latin GRAMMY Special Edition Timepiece Tops the Charts

An elegant rose-gold-tinted automatic timepiece marks the event’s 25th anniversary.

By Laurie Kahle

Lights, Camera, ACTION: Bulova Premiers Its Documentary to Celebrate the Brand’s Upcoming 150th Birthday

New York City is the home of championship-winning sports teams, world-renowned museums, popular restaurants, and iconic landmarks. But what some may not know is that the Big Apple is also the birthplace of a watch brand that turns 150 in 2025: Bulova.

By Barbara Palumbo

Top of the Pops: Bulova’s Ongoing Partnership with Singer Marc Anthony Hits the High Notes

The brand takes its partnership with the Grammy-winning legend to the next level with its latest timepiece collection.

By Rhonda Riche

Bulova’s Latest Lunar Pilot Has a Dial Made of the Oldest Meteorite Ever Found

The latest model of the “other Moonwatch” doubles down on its connections with the space program by adding a meteorite dial that makes each watch in this 5,000-piece limited edition run entirely unique.

By Cait Bazemore

Bulova’s Trio of New Oceanographer GMTs are Fun Yet Timeless Options for the Globetrotting Diver

Bulova is honoring its 1972 “Devil Diver” watch by combining a GMT function with eye-catching designs that are at once universally familiar yet distinctly heritage inspired.

By Mike Espindle

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