Breitling

Founded in 1884, Breitling is a leading Swiss watchmaker. The innovative company invented the modern chronograph and pioneered the navigational tool watch. Today, it is still breaking new ground as a casual, approachable, and sustainable luxury brand with more than 280 industrial loft- inspired retail locations around the world. Breitling’s collections center around air, land, and sea pursuits, all captured in the brand’s unmistakable modern-retro style. The exceptional quality of every watch movement is confirmed by its status as a COSC-certified chronometer, and the brand remains one of only a handful of independent watchmakers to produce its own manufacture calibers. Today, Breitling is on a mission to do better, by creating beautiful products and experiences with better materials, better manufacturing, better packaging, and end-to-end traceability. Combining classic watchmaking with the latest and most sustainable innovations, Breitling is both a company with history and one that is ahead of its time.

The Latest

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Breitling Is Off to the Races with Aston Martin

The watchmaker’s newly announced partnership with the British carmaker and its F1 team certainly feels like a natural collaboration. That said, if the first timepiece debuted under the arrangement is any indication, exploring those natural affinities could get very deep, very fast.

Cosmic Time: The 6 Best Watches with Meteorite Dials of 2025

Discover six stellar watches released in 2025 where horology meets the cosmos, from moon-inspired complications to meteorite dials that bring the universe to your wrist.

Doubling the Lead: Breitling’s Stunning New Chronomat GMT and Endurance Pro NFL Team Editions

For the 2025-26 National Football League season, the watchmaker makes a surprise end-run into a first-of-its-kind, fully blown official partnership touchdown with the league. For extra points: New models honoring all 32 teams, now in both the Chronomat AND Endurance Pro lines.

Space Race: Breitling Honors Early Astronaut Scott Carpenter and the First Swiss Watch to Go into Space

In the early days of the United States space program, Scott Carpenter wore his personal watch aboard the Mercury-Atlas Seven spacecraft. For what would be the astronaut’s 100th birth year, Breitling debuts a limited edition ode to this little-known piece of history.
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Breitling Is Off to the Races with Aston Martin

The watchmaker’s newly announced partnership with the British carmaker and its F1 team certainly feels like a natural collaboration. That said, if the first timepiece debuted under the arrangement is any indication, exploring those natural affinities could get very deep, very fast.

Cosmic Time: The 6 Best Watches with Meteorite Dials of 2025

Discover six stellar watches released in 2025 where horology meets the cosmos, from moon-inspired complications to meteorite dials that bring the universe to your wrist.

Doubling the Lead: Breitling’s Stunning New Chronomat GMT and Endurance Pro NFL Team Editions

For the 2025-26 National Football League season, the watchmaker makes a surprise end-run into a first-of-its-kind, fully blown official partnership touchdown with the league. For extra points: New models honoring all 32 teams, now in both the Chronomat AND Endurance Pro lines.

Space Race: Breitling Honors Early Astronaut Scott Carpenter and the First Swiss Watch to Go into Space

In the early days of the United States space program, Scott Carpenter wore his personal watch aboard the Mercury-Atlas Seven spacecraft. For what would be the astronaut’s 100th birth year, Breitling debuts a limited edition ode to this little-known piece of history.

La Croisette Collection: A Red Carpet Watches Showcase from the Cannes Film Festival 2025

The red carpet at the Cannes Film Festival became a glittering runway of luxury watches as the French Riviera welcomed another year of cinematic celebration this past weekend.

Five Great Watch Books from 2024

If you are like us, you spent some of your holidays talking watches with friends and family. So, with the winter’s chill setting in for many of you, why not cozy up with a terrific timepiece tome from 2024? It’ll give you even more to talk about.

Wrist Art: The Results of the TimeForArt Charity Auction

The arts-benefitting charity auction continues to grow into an ever-more important timepiece event, and Watchonista has the results!

Clock Works: Highlights from the Upcoming 2024 TimeForArt Auction

A joint venture between Phillips and the Swiss Institute, this annual event puts the “fun” back into fundraising.

Breitling Parties in the End Zone with Its New NFL Commemorative Chronomat Collection

Just in time for the NFL season opener, Breitling nails an unprecedented 32-team collaboration for the football – and sporty chronograph – lover in us all.

Geneva Watch Days: Breitling Releases Three Limited Edition Perpetual Calendars to Celebrate Its 140th Birthday

At Geneva Watch Days, the maison executed the capabilities of its latest complicated calibre, to the power of three.

Tracking Stars: Rounding Up the Hottest Watches of the 2024 Olympics

The Summer Olympic Games set a new world-record for watch-spotting opportunities as athletes showed off their best times and timepieces.

Breitling Updates Its Colorful Superocean Line and Releases a 46mm Super Diver Worthy of the Name

Chromatic rainbow dials and robust dive functionality combine for a one-two punch of stylish gravitas and serious technicality for Breitling’s latest updates to its popular Superocean line.
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