Baume & Mercier

Founded in 1830 at the heart of Swiss Jura, Baume & Mercier enjoys international renown. From its workshops at the heart of Swiss Jura to its headquarters based in Geneva, the Maison offers its clients the very finest timepieces. Born by a complementary balance between an artistic approach to shape and watchmaking innovation in the service of the client, the Baume & Mercier House continues to mark the history of watchmaking by passing down the design and watchmaking expertise that is the Brand’s legacy. This savoir-faire perfectly corresponds with the spirit of cooperation between the Brand’s founders William Baume & Paul Mercier: where classicism meets creativity, tradition meets modernity, and elegance meets character… In a more contemporary way than ever.

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Capeland Shelby® Cobra 1963: an interesting history and a powerful engine on the wrist

Strapped on the wrist, the Capeland Shelby® Cobra 1963 by Baume & Mercier does not fail to impress. We have worn and tested it.

By Michel Jeannot

Interview with Alain Zimmermann, CEO of Baume & Mercier about the Cobra

A partnership with the legendary Shelby Cobra has suddenly propelled Baume & Mercier into the watch/car circle. The brand has crafted a second range of Cobra models to pay tribute to drivers from the 1960s…

Allen Grant and Cobra: “Georges Lucas was our mechanic!”

Listening to Allen Grant, the legendary driver with close connections to the history of the famous Cobras from the 1960s, speak with such enthusiasm fills one with adrenaline. No wonder it made the delight of Baume & Mercier, partner of Carroll Shelby Inc.

Baume & Mercier Capeland Shelby® Cobra 1963: a living legend

Baume & Mercier’s Capeland chronograph and the remarkable Shelby® Cobra team up to offer mind-blowing performance and prove that it was only natural that they ended up doing a few laps together on a circuit.

By Vincent Daveau

All articles

Capeland Shelby® Cobra 1963: an interesting history and a powerful engine on the wrist

Strapped on the wrist, the Capeland Shelby® Cobra 1963 by Baume & Mercier does not fail to impress. We have worn and tested it.

By Michel Jeannot

Interview with Alain Zimmermann, CEO of Baume & Mercier about the Cobra

A partnership with the legendary Shelby Cobra has suddenly propelled Baume & Mercier into the watch/car circle. The brand has crafted a second range of Cobra models to pay tribute to drivers from the 1960s…

Allen Grant and Cobra: “Georges Lucas was our mechanic!”

Listening to Allen Grant, the legendary driver with close connections to the history of the famous Cobras from the 1960s, speak with such enthusiasm fills one with adrenaline. No wonder it made the delight of Baume & Mercier, partner of Carroll Shelby Inc.

Baume & Mercier Capeland Shelby® Cobra 1963: a living legend

Baume & Mercier’s Capeland chronograph and the remarkable Shelby® Cobra team up to offer mind-blowing performance and prove that it was only natural that they ended up doing a few laps together on a circuit.

By Vincent Daveau

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