Amida

Nearly five decades after shocking Basel show with the first mechanical “casquette” driver’s watch, AMIDA is back. It's still Swiss-made, still rebelliously innovative, and still convinced that every great leap forward begins with a stubbornly creative idea.

That break wasn’t an ending, it was a comma, an intermission forced by the Quartz Crisis that froze AMIDA’s creative momentum in mid-stride.

In 2024, after 6 years of planning, a small crew of pioneers reclaimed the name and the patents, determined to “resume the future”.

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The New Amida Digitrend OSII Black Takes Us Back (and Forward) to the Future

While heavily influenced by the mid-century futurism of its 1976 Digitrend driving watch, the new Amida Digitrend OSII Black, launching today, makes a gorgeous case for the continued relevance of outstanding “space age” timepiece design.

By Mike Espindle

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The New Amida Digitrend OSII Black Takes Us Back (and Forward) to the Future

While heavily influenced by the mid-century futurism of its 1976 Digitrend driving watch, the new Amida Digitrend OSII Black, launching today, makes a gorgeous case for the continued relevance of outstanding “space age” timepiece design.

By Mike Espindle

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