TAG Heuer Monaco Chronograph

Swiss luxury watchmaker TAG Heuer is launching the latest addition to its iconic Monaco collection with new and colorful TAG Heuer Monaco chronograph timepieces. These new watches presented for the 80th Monaco Grand Prix, a partnership that is close to TAG Heuer’s heart, mark the brand’s first use of a skeleton dial within its Monaco collection. This extension consists of three new timepieces, each with its unique inspiration.

Introduced in 1969, the TAG Heuer Monaco quickly became one of the most iconic watches in history. Its bold, square case design and innovative chronograph functions were unlike anything else on the market then, and quickly became synonymous with the brand, gaining a following among racing enthusiasts and watch lovers alike.

Since its creation, the watch has appeared on the wrists of many racing icons such as Joe Siffert, Jochen Rindt, and a true friend of the brand, Steve McQueen, who famously wore a TAG Heuer Monaco in the 1971 film “Le Mans”, and whose watch became synonymous with his style.